Cell Phone Use While Driving Essay

Phones and driving resemble oil and water, they don’t combine well. Not exclusively is utilizing your PDA while driving perilous, in certain states it’s illegal (Which States Have Cell Phone, Texting While Driving Bans, 2011). It is savvy to recently let that content or call hold up until you can pull securely off the street and answer it, or even hold up until you have arrived at your goal to restore the call. I don’t accept mobile phones are the most risky interruption during driving, however it falls at the highest priority on the rundown. You can feel the outcomes of driving while at the same time utilizing your phone intellectually, truly, and monetarily. Driving while at the same time chatting on the telephone can influence your psychological state. At the point when occupied with a discussion on your cell while driving, your response times become more slow. â€Å"The demonstration of holding a discussion frustrates the driver’s visual preparing skills† (Cell telephones make mental interruption, not physical obstacle, 2009, p.6). Your brain is somewhere else when it’s not concentrated out and about. To abstain from making hurt yourself or another person, it is ideal to put the mobile phone down and center around the street. Furthermore, driving and messaging influence an individual genuinely. The main guilty party of physical interruptions is messaging. Whenever asked most cell phone clients think driving while at the same time messaging ought to be prohibited, however do it at any rate. â€Å"49% of driver’s with mobile phones between 20-29 years old concede they message while driving† (Drivers Pan Texting Behind the Wheel, But Do It Anyway, 2009). That just shows that individuals have no respects to themselves, others, or the law. Only a brisk look to peruse or react to a book does not merit taking a chance with your life. At last, the last repercussion of utilizing your PDA while driving is the money related cost it can take on you and your family. The laws have beenâ changed to exact fines and discipline on individuals who overstep this law. In Utah, you can be fined up to $1000 and invest energy in prison for messaging while at the same time driving (Toledo to boycott messaging while at the same time driving; mandate to become effective Jan. 1, 2009). That is simply lawful fines; this doesn’t incorporate how much your protection premium may go ready for causing a mishap. You may likewise be answerable for medical clinic bills in the event that you cause injury to another driver. Once more, not justified, despite any potential benefits just to react to a basic book. All things considered, I entire heartedly accept that phone use while driving is in close correlation with driving drunk. Individuals are diverted regular while driving, yet I think PDAs represent a greater danger as it makes you take your eyes totally off the street and you become unconscious of what’s going on before, behind, and around you. Outcomes could be lethal on the off chance that you aren’t cautious. I wager your loved ones would prefer to get a message or call from you while you are sheltered and alive, as opposed to a call from the police advising them of a mishap you caused because of utilizing your mobile phone while driving. References Which States Have Cell Phone, Texting While Driving Bans? (2011, December 14). PC Magazine Online. Recovered from http://go.galegroup.com/ps/i.do?id=GALE%7CA274957396&v=2.1&u=oran95108&it=r&p=ITOF&sw=w Cell telephones make mental interruption, not physical deterrent. (2009, Spring). Archives of the American Psychotherapy Association, 12(1), 6. Recovered from http://go.galegroup.com/ps/i.do?id=GALE%7CA218027803&v=2.1&u=oran95108&it=r&p=AONE&sw=w Drivers Pan Texting Behind The Wheel, But Do It Anyway; An overview of 5,000 cell phone clients found about 60% of more youthful drivers confessed to messaging while behind the wheels of their vehicles. (2009, May 20).InformationWeek. Recovered from http://go.galegroup.com/ps/i.do?id=GALE%7CA200206794&v=2.1&u=oran95108&it=r&p=AONE&sw=w&p=AONE&sw=w Toledo to boycott messaging while at the same time driving; statute to go live Jan. 1. (2009, November 25). Edge [Toledo, OH]. Reco vered from http://go.galegroup.com/ps/i.do?id=GALE%7CA212836882&v=2.1&u=oran95108&it=r&p=ITOF&sw=w

The Comic Scenes Of Dr. Faustus Essays - Deal With The Devil

The Comic Scenes Of Dr. Faustus At the point when I initially started perusing Dr. Faustus I didn't understand that there were funny scenes. Simply in the wake of being told and subsequent to viewing the film did I understand that there were funny scenes. Numerous pundits state that Christopher Marlowe didn't compose these scenes, yet rather state that they were composed later by different dramatists. In the wake of understanding that there was in actuality satire in the play, I started to consider why it was in the play. My first idea was that they were there to help the state of mind of such a dim and genuine play. Any great writer realizes that you can't hold a crowd of people's consideration with long stretches of genuine, profound and enthusiastic substance without likewise having something to help the state of mind. With this perspective I understood that it was entirely conceivable that Mr. Marlowe didn't in certainty compose the comic segments of this play (I truly needed to accept that he thought of them), possibly a later dramatist found that the play was excessively genuine. The way that I needed Marlowe to be the creator of the entire play (I don't care for it when somebody tags along a progressions a bit of workmanship, or that individuals state that somebody transformed it since it is simply unrealistic) made me burrow further to attempt to discover something that so unded progressively reasonable to me. I would need to state that it was eight lines in scene five that were spoken by Mephastophilis in light of an inquiry from Faustus. These Lines were (pg.442 lines 110-125): Mephastophilis. Presently Faustus, ask what thou wither. Faustus. First will I question thee about damnation: Let me know, where is the spot that men call damnation? Mephastophilis. Under the sky. Faustus. Ay, yet whereabouts? Mephastophilis. Inside the entrails of these components, Where we are tormented and remain for eternity. Damnation hath no restrictions, nor is delineated In one self spot; for where we are is heck, What's more, where hellfire is, there we should ever be. What's more, to finish up, when all the world breaks down, What's more, every animal will be sanitized, All spots will be damnation that isn't paradise. In addition to the fact that this is some amazing verse it appears to say everything regarding the comic scenes. After I read this piece of the play I started to understand the motivation behind why the comic scenes are in this play. Mephistophilis is by all accounts saying that everybody that isn't in paradise, is in hellfire. This implies everybody on earth is in damnation. Mephastophilis says precisely this; ?for where we are is hellfire?. How did these lines put the comic scenes into point of view for me? It made me take a gander at the entire play from an alternate perspective. On the off chance that everybody that isn't in paradise is in heck, at that point everybody in this play is in damnation and has submitted some kind of wrongdoing. The scene where Lucifer accompanies the Seven Deadly Sins (Pride, Covetousness, Wrath, Envy, Gluttony, Sloth and Lechery) portrayed the manners in which individuals submit sins. At the point when I revisited the play and took a gander at after I was edified, I saw that the comic scenes particularly mirrored the scenes with Dr. Faustus. Take for example when Wagner invoked Baliol and Belcher (Scene Four) this is actually what Faustus did in the past scenes. The comic scenes that appeared to reflect what Faustus did, likewise appeared to expand the perusers information on how amazing Faustus was. In all the scenes that others attempted to evoke the villain, they couldn't deal with the fallen angels and for the most part bombed in their endeavors. Take for example scene eight, lines twenty to forty-five, when Robin and Rafe evoked Mephastophilis they couldn't deal with seeing him and he transformed them into a primate and a canine separately, on the grounds that they were simply messing around. This scene shows how amazing Dr. Faustus was and how truly he took enchantment. The other comic scenes either demonstrated how everybody in the play had submitted some sort of transgression, or how Faustus utilized his enchantment to play infantile tricks. Take scene five for instance when the Clown and Wagner are talking: Comedian. In any case, do you hear? On the off chance that I should serve you, would you instruct

How to Write an Argumentative Essay

There are numerous types of essays that you might be asked to write about in institutions of higher education such as the argumentative essay. Have your ever wondered what an argumentative essay is? This is a type of writing genre whereby you are required to address a certain topic by collecting, generating, evaluating evidence, as well as establishing the position that you take with respect to the given topic, but in a concise approach. Perhaps you have been given an assignment to write an argumentative essay about a particular subject and you are not sure where to start. We provide help with writing an argumentative essay for clients from different parts of the world and hence, you are not an exemption. Just contact us now with your subject as â€Å"write an argumentative essay for me† and we will get in touch within the shortest time possible. In the event that you have the time and, are willing to write the essay for yourself, we still have you covered. In this article, we provide a comprehensive guide on how to write an argumentative essay. Therefore, stick around for a chance to get reliable tips that are aimed at ensuring that you can move from planning to writing the final copy of your essay on any topic. Getting Started Just like any other type of essay, there are important aspects that you ought to know before you start writing your argumentative essay. Here are a few tips to get you started on how to write an effective argumentative essay: Choose a topic that you will be comfortable handling; focus on the availability of information and materials, as well as on your capability to handle the topic with ease. An argumentative essay is different from an expository essay. Your essay should be readable and easy to follow such that your readers can identify easily with your arguments and stand point. Your essay should have a stand point, as this is what differentiates it from other types of essays. Ensure that you back up your arguments with supporting ideas and cite the source of your information appropriately. Argumentative Essay: Methodological Approach and Purpose   A strong argumentative essay should have a clear purpose, and should follow a specific methodology. What is the purpose of your essay? Often, your argumentative essay should aim at investigating a given topic. As such, your argumentative essay should include an extensive research that focuses on all the important elements of your topic alongside the collection of the information necessary to reach a stand point. While writing your argumentative essay, focus to offer your readers a comprehensive summary of the subject that you are addressing. In this case, do not forget to include your view point regarding the issues that you are addressing since your take on the subject matters a lot in any argumentative essay. In addition, your argumentative essay should followed a specific methodology to enable you articulate your view point to the target audience. For this reason, it is important to ensure that you have effectively prepared yourself to write the essay by understanding the subject that you will address. Do you have what it takes to provide a clear description of a given topic by considering the different aspects of the subject and be able to provide a convincing conclusion to your readers? This is the question that should guide you in the process of preparing for your argumentative essay. Are you familiar with all the opinions and arguments regarding your subject? Do you have enough materials to refute or support certain arguments? Answering these questions will help you identify the methodological approach for your essay. To identify your methodology and major points, you need to be familiar with the subject that you are addressing. This will give you the chance to decide which arguments and opinions to refute and the ones to support, as well as the reasons for your standpoint. For this reason, take your time to think and familiarize yourself with the subject that you are assigned. Select an Appropriate Topic What is your essay about? The topic of your essay is a very important element as far as the essay’s quality is concerned. You need to understand not every topic is arguable. The implication here is that your topic should have different viewpoints such that you can either refute or support any of the views. As such, avoid topics that you only have the supporting views; you need to support and contrast a given opinion as this is what makes up an argumentative essay. Select a topic that interests you or one that you will be comfortable writing about. You do not want to find yourself in a situation whereby you have nothing to write about or you are not free articulating your ideas. In addition, before you start writing the essay, you need to be sure that your argument is valid and aligns well with your topic. You can get feedback from your friends, family members, as well as from your instructor. Nobody wishes to start an essay only to be told that his or her arguments do not align with the topic of the essay. This approach will help you to develop the necessary courage such that you can refine your approach of the essay depending on the feedback that you receive. Structure your Argument The structure of your argument matters a lot as far as capturing the attention of the readers is concerned. In most of the cases, many people who seek argumentative essay help have challenges structuring their arguments. To get started off, you need to have fantastic title that is original and creative for the purposes of hooking your readers and creating an anxiety in them such that they would want to read more of the essay. To develop a catchy title think of your title as a preview of your essay’s subject. You will find that the majority of academic papers have titles that are divided into two parts by a colon. Usually, ensure that if you adopt this approach the first part contains the hook while the second part provides a summation of your paper’s argument. In addition, develop a strong thesis statement for your paper. Here, you need to bring out the basic idea behind your essay as far as the issues you are addressing are concerned. Since the thesis is often placed at the end of the introduction paragraph, it should serve as a suitable way to provide your readers with your stand point. Thinking about the thesis early will help you gather the right materials while carrying out the research. A strong thesis should be concise and clear. Ensure that your thesis has a claim of some sort regarding your topic Your thesis should also provide a platform for debate Ensure that the thesis is not too broad such that you find it hard to coordinate your arguments. Writing: introduction, body, conclusion Introduction After you have identified the appropriate topic for your argumentative essay, and identified the structure to adopt, you can go ahead to start the actual writing process. Start with the introduction section that should open up to your audience on what your paper is about. Your hook and the thesis statement should come here. Make sure that your introduction is as soon and precise as possible. Often, the introduction should serve as an overview of your essay; it is a section that highlights the roadmap of your essay. For this reason, you need to provide a brief explanation of the topic that you are addressing. Make your points clear, as this is the section where you should capture the attention of your readers such that they would want to read the entire paper. Body of the Essay The body of your essay should contain your main arguments and counterarguments. Often, it is important to remember that you are writing an argumentative essay and hence, your readers should see both the opposing and supporting positions. A high-quality argumentative essay contains supporting ideas to support any arguments that you include in the paper. Make sure that all the information that you use is correctly cited. It is important to ensure that you gather powerful evidence for all the claims you make for a chance to ensure that your arguments are valid. Conclusion Your conclusion should provide a summary of your main arguments and their implication. Include research and sources As pointed out above, a high-quality argumentative essay should contain supporting ideas from reliable sources. For this reason, do research and cite your sources well. Edit your Argumentative Essay After you are done with your essay, it is important to go through it once more. This will help you to identify and correct grammar errors and sentence structure. You can consider doing this after a day or two, since such an approach gives your mind the time to calm and reading the paper once more appears like you are reading another person’s work.   As such, identifying errors becomes easy.

Arguments Against Horse Racing

Death and injuries are not uncommon occurrences in horse racing, and some animal welfare advocates argue that the sport can be humane if certain changes are made. To animal rights activists, the issue is not the cruelty and danger; its about whether we have a right to use horses for entertainment. The Horse Racing Industry Horse racing is not just a sport, but also an industry and unlike most other sports arenas, horse racetracks, with few exceptions, are directly supported by legal gambling. The form of gambling at horse racetracks is called parimutuel betting, which is explained as: The entire money bet on the event goes into a large pool. The holders of winning tickets divide the total amount of money bet on the race (the pool), after deductions for tax and racetrack expenses. The money take out is similar to the rake taken out by the pot in a poker game played in the card room. However unlike the small rake in poker, in the parimutuel pool this â€Å"rake† can amount to 15 – 25 percent of the total prize pool. In various U.S. states, bills have been considered and sometimes passed either allowing racetracks to have other forms of gambling or protecting racetracks from competition from casinos. As gambling has become more accessible in recent years through new casinos and online gambling websites, racetracks are losing customers. According to a 2010 article in the Star-Ledger in New Jersey: This year, the Meadowlands Racetrack and Monmouth Park will lose upwards of $20 million as fans and bettors have migrated to tracks in New York and Pennsylvania with slot machines and other casino games. Pressure from Atlantic City casinos have prevented the racino model from taking hold here, and the tracks have suffered. Daily attendance at the Meadowlands routinely hit 16,500 in its first year. Last year, the average daily crowd was below 3,000. To counter these losses, racetracks have been lobbying to be allowed to have slot machines or even full-blown casinos. In some cases, the slot machines are owned and operated by the government, with a cut going to the racetrack. One might wonder why a government body would be concerned about supporting racetracks instead of allowing them to perish like other outdated industries. Each racetrack is a multi-million dollar economy, supporting hundreds of jobs including everyone from breeders, jockeys, veterinarians, farmers who grow hay and feed, and blacksmiths who do the horseshoeing. The financial forces behind racetracks are the reason they continue to exist, despite concerns about animal cruelty, gambling addictions, and gambling morality. Animal Rights and Horse Racing The animal rights position is that animals have a right to be free of human use and exploitation, regardless of how well the animals are treated. Breeding, selling, buying and training horses or any animal violates that right. Cruelty, slaughter and accidental deaths and injuries are additional reasons to oppose horse racing. As an animal rights organization, PETA recognizes that certain precautions can reduce deaths and injuries, but categorically opposes horse racing. Animal Welfare and Horse Racing The animal welfare position is that there is nothing wrong with horse racing per se, but more should be done to protect the horses. The Humane Society of the United States does not oppose all horse racing but opposes certain cruel or dangerous practices. Cruel and Dangerous Horse Racing Practices According to PETA, One study on injuries at racetracks concluded that one horse in every 22 races suffered an injury that prevented him or her from finishing a race, while another estimated that 3 thoroughbreds die every day in North America because of catastrophic injuries during races. Pushing a horse to his physical limits and forcing him to run around a racetrack is enough to cause accidents and injuries, but other practices make the sport particularly cruel and dangerous. Horses are sometimes raced when they are under three years old and their bones are not strong enough, leading to fractures that can lead to euthanasia. Horses are also drugged to help them compete with injuries, or given prohibited performance-enhancing drugs. Jockeys often whip the horses as they approach the finish line for an extra burst of speed. Racetracks made of hard, packed dirt are more dangerous than those with grass. Perhaps the worst abuse is one that is hidden from the public: horse slaughter. As a 2004 article in the Orlando Sentinel explains: To some, horses are a pet; to others, a living piece of farm equipment. To the horse-racing industry, though, the thoroughbred is a lottery ticket. The racing industry breeds thousands of losing tickets while looking for its next champion. Just as farmers cannot afford to care for spent egg-laying hens when they get old, racehorse owners are not in the business of feeding and keeping losing horses. Even winning horses are not spared from the slaughterhouse: Decorated racers like Ferdinand, a Kentucky Derby winner, and Exceller, who won more than $1 million in purse money, were retired to stud. But after they failed to produce champion offspring, they were slaughtered. While there are rescue groups and sanctuaries for retired racehorses, there are not enough. Horse breeders argue that horse slaughter is a necessary evil, but it wouldnt be necessary if the breeders stopped breeding. From an animal rights perspective, money, jobs, and tradition are powerful forces keeping the horse racing industry alive, but they cannot justify the exploitation and suffering of the horses. And while animal advocates make the ethical arguments against horse racing, this dying sport may pass away on its own.

Nietzsche And Nietzsche On The Rationality Of Religious...

Explain and evaluate the views of Freud and Nietzsche, on the rationality of religious belief. Freud believes that religion belongs to a childish stage of human evolution with no purpose and that these religious beliefs lack a rational and strong foundation. He thought mature people approach a rational reasoning on religion Freud believes that there is no place for religion in our modern world today since it is already corrupted with evil. His view of our psychological role of beliefs and religion brings attention to a guilt feeling one feels helpless and the first though that comes to his mind is that God is a just reflection of the subconscious mind. On the other hand, Nietzsche believes that there are no rules to the life of human beings and only the coward cling to religion in the hope of finding something which is not there. He believes that truth is all that is needed and nothing is more powerful than self belief in truth. Explain and evaluate the views of Tolstoy and Kierkegaard, on the rationality of religious belief. Kierkegaard focuses almost exclusively on answering the question how to become a Christian . He thought that people were not leading fulfilling and meaningful lives, so he wanted to show how people can find this, and be happy hence satisfied. This believes that truth does not come to a person from outside the self, but is contained within. It comes to a person from within, as an innate or in born idea which we recall. The other religiousness is aShow MoreRelatedNietzsche997 Words   |  4 Pagesalong with other maxims in our rationality. However, Nietzsche ascribed to neither of these views. Born in 1844, Nietzsche was influenced by Darwin and philosophers such as Schopenhauer. His moral theory mirrored more that of Humes in sticking to the tenants of naturalism than it resembled deontological theories such as Kants. The 18th century philosopher David Hume argued that morality is built on natural sympathy for others. John claims that, like Hume, Nietzsche was a naturalist. However, KenRead MoreThe Radical Thinkers Of The 18th And 19th Centuries1602 Words   |  7 PagesCivilization ideals, many of these radical thinkers were condemned during their lifetimes for their unorthodox views. Around the 17th century, Western European society began to adapt to a new method of thinking known as rationalism, which focused on proving beliefs with rational sources such as data and reasoning instead of faith and tradition. While William Paley was one of the first highly influential rationalist thinkers of his era, he also agreed with the orthodox views of his time. Paley was not significantRead MoreComparison Between Friedrich Nietzsche And Dr. Martin Luther King Jr.1180 Words   |  5 Pagesagree with their views, both Friedrich Nietzsche and Dr. Martin Luther King, Jr. were great, highly influential men. Their views, though radically different, impacted the world in the greatest of ways, altering history for many nations. While Nietzsche, a German philosopher from the 1800s, spoke from a materialistic point of view, believing that there is no god and that all that exists is matter, King, a civil rights activist of the 1900s, spoke from the belief in transcendence, that there is indeedRead MoreModernism Vs. Modernist Modernism1185 Words   |  5 Pagesimportant works in class. For instance, you cannot study Marx thought without mentioning The Communist Manifesto. Similarly, Freud cannot be mentioned without his Outline of Psychoanalysis. Marx and Freud, after World War I, began to question the rationality of mankind. The difference being Marx focused primarily on political issues and Freud on psychology. Still, both were very influential at this time. Marx clearly displayed an interest in the nature of man. In his work Theses of Feurerbach, heRead MoreModernism Vs. Modernist Modernism1335 Words   |  6 Pagesimportant works in class. For instance, you cannot study Marx thought without mentioning The Communist Manifesto. Similarly, Freud cannot be mentioned without his Outline of Psychoanalysis. Marx and Freud, after World War I, began to question the rationality of mankind. The difference being Marx focused primarily on political issues and Freud on psychology. Still, both were very influential at this time. Marx clearly displayed an interest in the nature of man. In his work Theses of Feurerbach, heRead MoreExistentialism And Its Impact On Society1816 Words   |  8 PagesIntroduction Existentialism developed in the more extensive feeling to twentieth century rationality that is focused upon the investigation about presence and of the best approach people discover themselves existing or their existence as a whole. Existentialism takes its name from those philosophical topic of existence , this doesn t involve that there will be homogeneity in the way presence will be on be comprehended. On simpler terms, existentialism will be an logic worried for finding selfRead MoreCompare And Contrast The Views Of John Searle And Rene Descartes On The Mind1832 Words   |  8 Pagesevaluate the views of Freud and Nietzsche, on the rationality of religious belief. Sigmund Freud applied his psychological theories to religious belief. He views that believing in God is a mere wishful thinking to escape from a â€Å"cold brutal reality.† Lacking any kind of empirical proof, Freud called the belief in God a wish fulfillment. In other words, it gives people a sense of hope and protection as well as something to look forward to after death. Friedrich Nietzsche believed that an intelligentRead MoreNietzsches critique of Plato and Christianity2437 Words   |  10 Pagesourselves, the murderers of all murderers?† (Nietzsche, 1882, 1887, s. 125).This is one of many renowned and influential quotes devised by the prolific German philosopher Friedrich Nietzsche. A lover of Greek myths and a philologist by trade, Nietzsche expounded his controversial philosophy with an iron fist criticizing Platonism, Christianity and other popular forms of thought as anesthetising and suppressing the instinctual, impulsive energies of man. Nietzsche was t he original non-conformist and trueRead MoreRawls And Habermas Approaches On The Idea Of Reason And Rationality2128 Words   |  9 PagesAPPROACHES IN REHABILITAING THE IDEA OF REASON/RATIONALITY Introduction The act of thinking or reasoning with reason entails critical, logical and systematical thinking. It involves employing the faculty of reason to forming concrete conclusions from the premises. It also involves arguing vividly and providing appropriate grounds and evidence on a topic or matter to some people so that they can adopt or reject some course of life or some systems of faith or belief (Cahoone 6). On the hand, postmodernismRead More Marx and Nietzsches Theories Essay3981 Words   |  16 Pagespitilessly torn asunder the motley feudal ties that bound man to his natural superiors, and has left remaining no other nexus between man and man than naked self-interest, than callous cash payment. It has drowned the most heavenly ecstasies of religious fervor, of chivalrous enthusiasm, of philistine sentimentalism, in the icy water of egotistical calculation. It has resolved personal worth into exchange value, and in place of the numberless indefeasible chartered freedoms, has set up that single

Case Study on South Delaware Coors, Inc Essay Example For Students

Case Study on South Delaware Coors, Inc Essay I. Statement of the Problem The problem was giving direction to Manson and Associates regarding which research should be completed within a period of time, to determine market potential of a Coors beer distributorship for a 2-county area in southern Delaware. II. Objectives of the Study This study seeks the following objectives: to be able to understand the market potential of Coors Inc. through research to determine which research data is/are relevant for the feasibility study of Coors Inc. to know whether the decision of Larry to become a distributor of Coors Inc. is right to understand the market potential of Coors Inc. n a distributor’s point of view III. Scopes and Limitations of the Study The study includes the current situation of Larry Brownlow, the nature of the company Coors Inc. , and the background of Manson and Associates. The study however, is limited with only secondary data being proposed by the Manson and Associates’ Research. This study has recomme ndations and points of view that are based from my own perspectives and thinking as a marketing student. IV. Nature of The Research A. Larry Brownlow Larry Brownlow, MBA had long ago decided to invest in a small, self-owned business as opposed to the corporate giants. Since the Coors announcement of expansion in Delaware, where Larry resides, he thought that the timing has been just right since he will be receiving by the time he reaches 30 years old, a big amount of money held in trust for Larry from a family tragedy. Before Larry could decide whether or not to apply for the distributorship of Coors Inc, he must have analyzed the market potential of the company. Larry is now baffled with the idea of hiring a reliable research firm to provide him the relevant data on Coors Inc, market potential in Delaware. Hiring Manson and Associates is costly that is why Larry needs to choose which relevant data should he want to analyze. B. Coors, Inc. Coors is the 4th-largest seller of beer. Some of the positive things about the company are the following: devotion to the quality of the products, caring about the environment, giving people something to believe in and its unwillingness to compromise on the high quality of its products. On the other hand, every business has its negative side and some of Coors are the following: insensitivity to minority issues primarily in employment and distribution and dependent. Based from the information on the study, some of the expenses that a distributor must comprise are the following: refrigerator, constant refrigerating electricity and the aluminum can recycling equipment. C. Manson and Associates Manson and Associates is a well-known research industry that conducts feasibility studies and produces relevant data for its business-interested clients. Although the firm is a little costly, the quality of its research proposals is worth it. The firm is having a dilemma on which data to provide for Mr. Larry since they only have a limited period of time to do the research, the firm needs Mr. Larry’s choice of data in 2 days so the firm can start its research. V. Areas of Consideration The areas to be considered upon pursuing this case study are the following: †¢ the budget of 15,000 for research †¢ the importance of sales and pricing †¢ the population in the 2 county †¢ the target market or the percentage of consumers †¢ the effect on ROI †¢ the expenses of being a distributor of Coors Inc. The budget of $15,000 for research is a part of the study that is really relevant since this is the only way to know which data must be processed and analyze for Mr. The Revolutionary War EssayIf he has the right tools like all the information needed, he will be able to sense clearer the opportunities that Coors Inc will offer. I also understood that there is a great potential in the market since Coors Inc has been expanding. On the last page of the case, there are data made by Mr. Larry Brownlow that constitutes his estimates for the expenses and capital. Although the amount he estimated was 100% more of his trust money, the bank assures him that there is no problem in extending a line of credit on the order of $400,000. Therefore, Mr. Larry’s financial capability is not a matter of crisis. That is why a little spending on research would not be that bad.

Women And Writing Essay Example For Students

Women And Writing Essay Women And WritingSince the beginning of times, human beings have found various ways to expressthemselves and more specifically how to declare their feelings and emotions. Weall know that art (in a general term) is supposed to be the tool used forexpression. People from different communities, cultural backgrounds, andreligions, have been appealed to manifest and share their uniqueness throughart. Art, whether it was music, painting, sculpting or writing has been highlycensured through time because of its contents of truth. The majorities of asociety did not allow minorities to fully express themselves with fear ofmanifestations and revolts . Women, as a minority have fought to tell the truth. We will write a custom essay on Women And Writing specifically for you for only $16.38 $13.9/page Order now In order to understand better the meaning of Womens writing, we will firstanalyze the factors that pushed women to write, then we will go over theobstacles that women encountered and finally, we will discuss what the writerswanted to achieve through their writing. Factors that pushed women to writeThere are writers who need to make sense of the world theylive(Dorothy Allison, Trash, p.19.) This sentence shows that the writerneeded to write to see and understand herself through writing. This young whitewoman was living a life filled with alcohol and drug addiction, she tried toescape that trap by fooling herself and by rebuilding a total new idealisticimage of her person (working as a social worker.) However, throughout herprogression, she has been writing everything about herself on a yellow pad,whatever she would do, wherever she would be, those yellow pads were there, as arepresentation of her truth. She could fool herself, but not her yellow pads,her truth was written there. Allis on as many women in the world has been tryingto hide her suffering. Constantly fooling herself, she still had to yell out hertruth, this, by spreading her pain on paper. However, the papers were taboo,just like someone would litter an embarrassing amount of trash. Allison had totake out her story and anger, even if they were full of shame. She could notlive without writing, it was a matter of survival. This urge to write was sharedby some other women writers. The search of an understanding was the factor thatpushed Bell Hooks to write I began to feel uncertain, displaced, estrangedeven, this was the condition of my spirit when I decided to be a writer, to seekfor that light in words (Bell Hooks, remembered ruptures, p.15) after thatshe declares Searching for a space were writing could be understood, Iasked for a diary (Bell Hooks, remembered ruptures, p.15.) Writing was away to understand herself a little like Dorothy Allison, a way to look atones own person in a global manner, from a different angle, in other words, away to be objective about oneself ?situation. Not only do women write forthemselves with the thought that nobody can understand them, but they also writefor others, a way to make a declaration to the world, a way to change the truthby saying it . In her writings, Sandra Cisneros implies that she wants to changethe world. In her book The House on Mango Street she declares thatshe wants to leave the unpleasant neighborhood of Mango street, however, shesays that she will come back, probably not physically, but at least trough herbook. Coming back might mean that she wanted to do something to change Mangostreet, and that is trough her book, thats why she wrote it. Edwidge Danticattells us how her desire to write was consuming her in a society where Womenswriting was absolutely forbidden, something to do in the corner. Danticatlearned how her female ancestors have been expressing themselves through nothingelse than cooking, hair braiding or even carvi ng potatoes. But she wanted toperpetuate the creativity of her ancestors, she just needed to do it throughwriting. It was their whispers that pushed you, their murmurs over potssizzling in your head. A thousand women urging you to speak through the blunttip of your pencil. (Edwidge Danticat, Kirk? Krak! p.8.) By writing, shewould have passed along a culture, just like braiding or cooking. However, herwriting was threatening the natural functioning of a patriarchalsociety. Whether women write for themselves or for others, the main matter isthat they write for an urge of understanding. There is a clear desire ofcomprehension. Obstacles that women encountered In her paper A Room ofOnes Own, Virginia Woolf wonders ironically why women arepoor? She then tells us that it would have been near to impossible for awoman of that era to be wealthy. Women couldnt do anything else than havechildren and be submissive housewives, Making a fortune and bearingthirteen children-no human being could st and it (Virginia Woolf, A Room ofOnes Own, p.22.) And even if women had been able to earn money, they couldnot keep it until 1870. Unable to keep her money, a woman gives up the idea toearn it, and so , she confirms her idea that her natural place is in the house. .ud27008d0f4b531c596bf8d88b9b34443 , .ud27008d0f4b531c596bf8d88b9b34443 .postImageUrl , .ud27008d0f4b531c596bf8d88b9b34443 .centered-text-area { min-height: 80px; position: relative; } .ud27008d0f4b531c596bf8d88b9b34443 , .ud27008d0f4b531c596bf8d88b9b34443:hover , .ud27008d0f4b531c596bf8d88b9b34443:visited , .ud27008d0f4b531c596bf8d88b9b34443:active { border:0!important; } .ud27008d0f4b531c596bf8d88b9b34443 .clearfix:after { content: ""; display: table; clear: both; } .ud27008d0f4b531c596bf8d88b9b34443 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud27008d0f4b531c596bf8d88b9b34443:active , .ud27008d0f4b531c596bf8d88b9b34443:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud27008d0f4b531c596bf8d88b9b34443 .centered-text-area { width: 100%; position: relative ; } .ud27008d0f4b531c596bf8d88b9b34443 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud27008d0f4b531c596bf8d88b9b34443 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud27008d0f4b531c596bf8d88b9b34443 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud27008d0f4b531c596bf8d88b9b34443:hover .ctaButton { background-color: #34495E!important; } .ud27008d0f4b531c596bf8d88b9b34443 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud27008d0f4b531c596bf8d88b9b34443 .ud27008d0f4b531c596bf8d88b9b34443-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud27008d0f4b531c596bf8d88b9b34443:after { content: ""; display: block; clear: both; } READ: Resistance in denmark EssayThis last idea was (and still is) adopted in most of the places of the world. Most of the worlds societies have defined women as a housekeeper. But howcould this endanger their ability to write? It could be said that if women aredoomed to stay home taking care of the house, their business isnowhere else. Men do not want to be invaded in the workplace, so women stayhome. Also staying home could just as well include writing at home. But we allknow that only about sixty years ago, reading was profaned for women. A womenliterate was the devil incarnated. This was probably set that way because weknow that reading and writing both develop the ability to think in a criticalmanner, and again, men did not want to have rivals in that sector. Maybe Woolftried to warn us in her paper since she declared that women need a room of theirown to be able to write. To be able to write, women needed a material andfinancial independence. Apparently, the major obstacle to womens writing wasthe presence, influence and domination of men. It Is in fact hard to be a rebelin an already v ery set and rooted culture. In Danticats society, writing wasforbidden, something to do in the corner when you could have been learning tocook. She describes how writing was considered a curse, by giving us theexplanations her mother gave her. She was a prisoner of her education andculture. Again, it was the same concept of societys manipulation andconditioning. If Danticat had had tried to rebel, she would have probably beenseen as the devil you and your writing demons in your head (EdwidgeDanticat, Kirk? Krak! p.10.), therefore, she would have been left on the sideand set as an example to any other young girl that would have had her ideas. There was always a fear to disappoint family, community and society by notstanding up to her good old culture You remember her silencewhen you laid your first notebook in front of her, her disappointment when youtold her that words would be your lifes work, like the kitchen had alwaysbeen hers. . (Edwidge Danticat, Kirk? Krak! p.7.) The societyDanticat was living in was very intolerant, and there is to believe that thesanctions were very strict for leaving the natural destiny of awoman, the cultural imperialism she was living in was totalitarian. Whatthe writers wanted to achieve by writing A woman who writes may want to achievedifferent tasks. As we have seen, a woman may have the urge to write, Bell Hooksfor instance, because she needs to understand herself since she doesnt findunderstanding among her surrounding. She could also need to write like AllisonDorothy, because she needs to face herself and she has so much inside her thatcan not been taken out unless it is trough writing. A woman may need to write toreveal a truth to the world the way Sandra Cisneros did it. Also, just likeEdwidge Dandicat, a woman may want to give the voice to kitchen poets in orderto fight cultural imperialism. Virginia Woolf as well probably surprised (orshocked) many people by trying to fight cultural imperialism by approaching thetaboo of Lesbianism Cloe likes Olivia?do not blush (Virginia Woolf,A Room of Ones Own, p.82.) Since the beginning of times, human beings havealways needed to express themselves, whether they are male or female. It iscrucial to the development of our societies that people speak out loud, so,whether it is spoken by a male or a female, the message has to go through. Also,each individual will express only his or her own feelings. That is maybe why, wedid not see any man talking about Lesbianism around the 1920s, it might also bewhy no men wrote anything like the concept of the Red Clowns of Sandra Cisnerosin the House on Mango Street. In other words, some things may just not beperceivable to men, just as other might not be to women. It is not said herethat there is a distinctive separation between male and female writing, theremight just be a different way of thinking. It is therefore of the utmostimportance for the sake of the good development of our world, that everybodygets a chance to express and share his or her ideas, in the least censuredmanner possible. .udfe80abeb3fba75392261fa344069874 , .udfe80abeb3fba75392261fa344069874 .postImageUrl , .udfe80abeb3fba75392261fa344069874 .centered-text-area { min-height: 80px; position: relative; } .udfe80abeb3fba75392261fa344069874 , .udfe80abeb3fba75392261fa344069874:hover , .udfe80abeb3fba75392261fa344069874:visited , .udfe80abeb3fba75392261fa344069874:active { border:0!important; } .udfe80abeb3fba75392261fa344069874 .clearfix:after { content: ""; display: table; clear: both; } .udfe80abeb3fba75392261fa344069874 { display: block; transition: background-color 250ms; webkit-transition: ba ckground-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udfe80abeb3fba75392261fa344069874:active , .udfe80abeb3fba75392261fa344069874:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udfe80abeb3fba75392261fa344069874 .centered-text-area { width: 100%; position: relative; } .udfe80abeb3fba75392261fa344069874 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udfe80abeb3fba75392261fa344069874 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udfe80abeb3fba75392261fa344069874 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decor ation: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udfe80abeb3fba75392261fa344069874:hover .ctaButton { background-color: #34495E!important; } .udfe80abeb3fba75392261fa344069874 .centered-text { display: table; height: 80px; padding-left: 18px; top: 0; } .udfe80abeb3fba75392261fa344069874 .udfe80abeb3fba75392261fa344069874-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udfe80abeb3fba75392261fa344069874:after { content: ""; display: block; clear: both; } READ: William Faulkner: His Life and Achievements Essay

INTERNET APPLICATIONS IN THE MARKETING MIX essays

INTERNET APPLICATIONS IN THE MARKETING MIX essays Possible applications of the Internet in the marketing mix are: Product - Product variety, product customization and product support are three components of the product marketing mix that have been affected by the Internet. Consumers desire expanded choices when e- shopping compared to a bricks-and-mortar experience for products such as books, music and even clothing. Customization is achieved through made-to-order technology, with Dell as an example in the computer business. Access to product support is facilitated by the Internet (24/7 access to FAQs, trouble-shooting and even e-support through Placement - The distribution channel can become direct manufacturer-to- consumer, thus eliminating distributors and retailers. For example, software, music and magazines can go straight to consumers electronically, bypassing all other steps in the traditional distribution channel. Tangible products such as clothes or books require an intermediary step (shipper), but the Internet streamlines the producer-to-consumer channel. Price - Price savings can arise by employing the Internet. In some cases, brick-and-mortar establishments can be eliminated or down- sized. Savings achieved through distribution channel efficiencies can be passed directly to the consumer. Technology can also support product customization at little or no cost to the manufacturer, thus adding a value-added benefit at no cost to either the supplier or Promotion - Direct marketing to target markets occurs by allowing consumers to opt-in (and opt-out) to bulletins and newsletters that are self-selected. E-marketing can be more cost efficient than other traditional media, although e-ad effectiveness is not f ...

Watch video, answer question Essay Example | Topics and Well Written Essays - 250 words - 1

Watch video, answer question - Essay Example The video uses Ranjeet to explain the issue of social mobility and all the relevant concerns. Social mobility has both benefits and drawbacks, as it is visible from the case study. Firstly, social mobility results in immense rural to urban migration. For example, New Delhi has a population of 10,000 people per every square kilometer. Such a population can be explained by the 300 million people that have migrated from the rural areas to India’s major cities to reap the benefits of the current economic boom. Problems may arise. Social mobility is the cause of unemployment, insecurity, low wages, and shortages in housing. However, Ranjeet Kumar is an example of the benefits of rural to urban migration. As the video approaches the end, he goes back to the village and tries to convince his peers to move to the village. He also relocates his family to the city where they can access the much-needed medical cover, and his children may access quality education. If more people become ad vocates of such migration, the traditional social hierarchies would gradually change for a better India. Geert Hofstede characterizes the culture of India in terms of power distance (77%), individualism (48%), masculinity (56%), uncertainty avoidance (40%), pragmatism (51%), and indulgence (26%) ("THE HOFSTEDE CENTRE."). His classification draws a significant rift between the rich and the poor in the society. For example, power distance stands at 77% meaning that the less powerful population in the rural areas have accepted that there is unequal distribution of power within the country. Power in this case might be measured by wealth, health, and literacy levels. Such elements of power are only accessible in the urban regions. Urban migration might do little to change the characterization. Most of the population in India is individualistic. Ranjeet’s case study is a clear indication of

The Concepts of Moral Development Assignment Example | Topics and Well Written Essays - 2500 words

The Concepts of Moral Development - Assignment Example The concept of Kohlberg’s moral development is explained in 3 levels and each level is classified into two stages. STAGE 1: â€Å"Wrong or immoral actions are determined by punishments†.   Example: Punctuality is considered an important aspect of the performance evaluation of an employee. The employee that comes late to the office is considered as wrong action and employee gets punishment on such actions. Generally, salary deduction is the punishment for late timings. Here the salary deduction is indicating that coming late is considered as an immoral action in the company.      STAGE 2: â€Å"Right actions are determined by rewards†. Example: According to Kohlberg’s view, rewards are the justification of the employee’s good performance in the company. Sales employee in the company is rewarded with extra benefits when he or she makes more than a sales target. In this case, extra benefits are rewards for efficient performance.      STAGE 3: â€Å"Good behavior is the reflection of good intentions† Example: Employee realizes that drinking alcohol in the office during the lunch timings is an immoral action because it decreases the efficiency and productivity at the workplace. Employee’s positive concerned behavior towards work efficiency is the justification of his/her good intentions for the company.      STAGE 4: Compliance to authority, Significance of â€Å"doing one’s duty†. Example: Human resource employee is against the firing of production labor but he/she decided not to protest in the company without the permission of management. The sense of obedience to the authority of HR employee is justifying that he/she is maintaining social order. STAGE 5: â€Å"Recognizing that rules can be changed in order to adapt differences in moral and legal rights†. Example: Sometimes it can be seen that organizations perform activities like tax evasion, so the employee realizes that this should be change and organization should pay taxes to the government to encourage the application of equal distribution of wealth in the country.      STAGE 6: â€Å"Considering every Individual’s view based on conscience regarding any moral decision†. Example: A person refuses to obey the law of the society which treats a major portion of the population as second-class citizens.

The diffusion of germ theory in the 19th Century Essay

The diffusion of germ theory in the 19th Century - Essay Example But Germ Theory proposed a amazing statement that the interactions with microorganisms would help us to get rid of certain diseases. â€Å"Germ Theory was developed in a social, cultural, and economic milieu increasingly centered on the values of mass production, mass consumption, standardization, and efficiency, all of which were compatible with Germ Theory science and popularization.† (Historical views of diseases and epidemics: Germ Theory, 2010). The important microbiologists in the history are Ignaz, Louis Pasteur, Robert Koch, Dmitri and Alexander Fleming. This outline needs to consider that Germ theory can be defined by way of taking three statements together and they are â€Å"Germ theory states that a disease causing microorganism should be present in animals infected by disease and not in health animals. Germ theory states that a disease causing microorganism should be present in healthy animals and not in infected animals. Germ theory states that a disease causing microorganism should be destroyed. Germ theory states that a disease causing microorganism cannot be destroyed.† (Besty 2005, p.20). There is a historical significance in developing the Germ theory. The entire world was affected by Black Death, plague and leprosy. There was no knowledge about the cause of the diseases. This kind of miseries in life make scientists think about cause of the disease and it resulted in the discovery of germ theory. With the invention of microscope the scientists started to focus on the minute part of a thing. So also the physicians began to conduct researches to discover the root cause of the disease. Looking through microscope the physicians identified the smallest microorganisms which is the cause of certain diseases. The life of the people became very difficult with the sporadic nature of various diseases. Small pox, leprosy, tuberculosis, cholera, plague

Acquiring Personal Freedom Essay -- Narrative Memoir Essays

Acquiring Personal Freedom On a cold January day, a performance broke all barriers. The crowd erupted as the curtains opened to reveal the silhouette of a rock legend. The music initiated moves that seemed to defy explanation. Long, sensuous legs captured the audience as they moved with lightning speed while voluptuous red lips seemed to pour lyrics like a fountain. Some people were in shock about who was performing, while some mystified by how the artist seemed to control the stage. The singer was creating questions with every gyration during the unstoppable performance. No one, including me, could believe what was happening on stage. How someone’s attitude can change over a small amount of time. When I entered high school, I was very self-conscience about what I did and how I acted. This mental approach really dampened my creative side and it kept me from doing a lot of things I find fun now. By the middle of my sophomore year, I was ready to do something that would stir things up a bit and get the big wheels turning. Winterfest was only a week away and I, along with the rest of the school, was ready for a little break from the monotonous everyday routine. There was a competition scheduled for Thursday which was between different â€Å"air guitar† performances. I had been to a concert earlier in the year and saw Tina Turner perform one of her most famous songs, â€Å"Proud Mary.† To my mind, the idea of dressing like Tina Turner and performing on stage was absurd. I thought about it for a few days and decided that this could be something that might break the self-conscience chains holding my spirit down. I knew it would be hard and some people might think it a little overboard, but there was only one way to fin... ...ual attire rather than the leather mini-skirt. A glint in my eye seemed to light the way out of the dim-lit bathroom. Today, when confronted with a challenge, I just look back at this experience to help me through it. After I performed in front of the school in a skirt and high heels, some things seem minuscule. By overpowering my self-conscience feelings, I am now able to do things without caring how people might view me. I have noticed that my newly gained social confidence helps me through everything from interviews to relationships. On a cold January day, a performance broke all barriers blocking me from my goals. I did something I had never done and discovered that what others thought would not control my life any longer. On that day, my spirit escaped the bounding chains and set my big wheels in motion with no sign of stopping anytime soon.

Eli Lilly: Developing Cymbalta

Eli Lilly and company is a pharmaceutical company that was established in 1876 by Colonel Eli Lilly, who had served in the union army during the Civil War. One of the products the company developed includes the antidepressant drug Prozac, which has been a legendary product for the company and has generated billions of dollars since its launch. As Prozac’s patent expiration date approached, thereby allowing the sale of generic versions in the U. S. , the company decided to pursue a product to replace Prozac, named Cymbalta. John Kaiser, the marketing director at Eli Lilly and member of a cross-functional R&D team, new anti-depressant team (NAT), has been tasked to lead this effort. Kaiser prepared a presentation about the potential successor, Cymbalta, and convened a meeting with the NAT members to discuss its future potential. The goal of the meeting was to thoroughly analyze and discuss the pros and cons about Cymbalta’s development and strategic opportunities based on the different options of use. This paper will identify the strategic issues and problems the NAT faced in developing the new product. The paper will then analyze and evaluate the industry and market behavior by using a SWOT analysis. Finally, this paper will offer a set of recommendations based on the surrounding circumstances and options available to the Eli Lilly team. Identification of the strategic issues and problems: Eli Lilly and company’s NAT members began the process of searching for a successful replacement to Prozac by looking into the strategic choices, possibilities, and successful launch of a replacement shortly after the expiration of Prozac’s patent. Cymbalta was considered as a viable successor to Prozac because it seemed a) to be as good as or better than existing antidepressants, b) to show no signs of safety precautions or toxicity issues, c) to meet previous unmet patient needs, and d) to show promising signs of development as a product to also treat pain, especially if it did not cause special side effects. However, when Lilly developed Cymbalta back in the early 1990’s, for the major depressive disorder (MDD) market, the product failed to show satisfactory levels of efficacy for treating MDD in phase 2 trials in 1993. Additionally, Lilly had so little experience in the therapeutic area. Moreover, there were variances in the opinions of Neurologists and Psychiatrists related to the symptoms of pain, such as chronic back pain or recurring headache tied to depression. Those variances could peril the decision making process from the top management. Also, since there were no clear guidelines from the Food and Drug Administration (FDA), for the development of pain indications associated to depression, the likelihood of FDA approval was very slim. Kaiser and the team also encountered several constraints. The team had to decide how to prioritize the clinical trials for Cymbalta within the range of $25 to $50 million and a time frame of 15 to 18 months to design, enroll patients for trial, and then analyze and document results for the clinical trial. Each study was a major task for the NAT members and the team had the opportunity to submit only one objective to the FDA for marketing approval. On the other hand, since Cymbalta had been tested with twice daily dosages of 20 mg, 30 mg, and 40 mg, NAT members also looked into the option of conducting a new set of clinical trials to establish once-a-day dosage of 60 mg of Cymbalta to treat Major Depressive Disorder (MDD). The new option would provide more expedient dosing for patients and would also put the product on par with the major competitors. Analysis and Evaluation: The U. S. pharmaceutical industry is complex and dynamic. It’s an industry that is characterized by high-tech research and development (R&D) expenditures and extensive regulation of its products, especially in comparison with other manufacturing sectors. The U. S. Food and Drug Administration (FDA) oversee policies that produce faster review and approval times for drugs. The agency carefully evaluates the safety of any new drug and its efficacy. Such policies result in extended periods during which companies can exclusively market their pharmaceutical products. Longer periods of market exclusivity for pharmaceuticals then increase sales revenues, and increased sales revenues in turn lead to greater profits and potentially more funding for R&D. Treatment of depression is one area that the U. S. pharmaceutical industry has heavily invested in. The total sales of U. S. antidepressants reached close to $9 billion in the year 2000. Companies such as Eli Lilly capitalized on this opportunity and became a leading force in the antidepressant market with its Prozac drug. Antidepressant product development companies invest heavily in Research and Development (R&D), and patent it. With each successful launch of a product, they enjoy its patent rights for quite a long period of time and enjoy the exclusive rights to produce and sell that product resulting in enormous profits for the company. Thus, drug companies continuously attempt to differentiate their product from competitors and bundle in such a way that is more tailored to segment of the market where they can realize higher profits. SWOT Analysis: Strengths: †¢Potential successor to a highly successful brand – Prozac from a well-established company in the pharmaceutical industry. Part of the selective serotonin reuptake inhibitors (SSRI) group of drugs, which is popular and had fewer side effects than tricyclic anti-depressant (TCA) and monoamine oxidase inhibitors (MAOI). †¢Potential to treat both depression and chronic pain, such as headache and backache caused by depression. Weaknesses: †¢Product that is not different from competitors' brands. †¢Twice-a-day dosing regimen of 20-40 mg. Threats: †¢Serious market competition from competitors' brands such as Paxils and Zoloft with same efficacy. No clear concession amongst physicians as to the nature of link between depression and pain. †¢Attempting to compare Cymbalta to existing SSRI on pain might fail to conclusively separate from competitors, thus giving rival drugs an implicit endorsement for treating pain. Opportunities: †¢Potential development of 60 mg once-a-day dosage with high efficacy. †¢The possibility of pursuing patients with fibromyalgia (severe muscle pain and chronic fatigue) and Diabetic peripheral neuropathic pain or DPNP (a painful and debilitating complication of diabetes). According to the National Studies of Health, over 40 million Americans were unable to find relief from their pain, including patients with fibromyalgia and DPNP. Pros and Cons of Plausible Alternatives: If developed successfully, Cymbalta could be a unique product that has the ability to significantly reduce and improve depression and pain. Patients with fibromyalgia and DPNP could greatly benefit from Cymbalta. The pain relief may also be great for patients who suffer from depression and chronic pain like headache and backache. The NAT’s idea of pursuing the 60 mg daily dosage is also attractive if it delivers the same efficacy of current antidepressant drugs in the market. However, all of this comes with its perils. The company has to evaluate the risks and any potential side effects that the 60 mg per day dosage may have on patients. They also have to assess the feasibility of conducting a clinical trial with a 15 to 18 months’ timeframe and a projected cost of $25 to $50 million. Additionally, they would have to convince the FDA that the new product is ready to market. Failure of any of the aforementioned obstacles could result in loss of the antidepressant market to competitors. Recommendations: Depression and chronic pain diseases, such as fibromyalgia and DPNP, have a profound effect in society at large. Studies in scientific publications have estimated that depression affects 10% to 25% of the population. The antidepressant market in the U. S. in 2000 totaled sales of approximately $9 billion. Eli Lilly has positioned itself well in this market segment. The company has enjoyed a market lead with annual sales of over $2 billion with its antidepressant drug, Prozac. Cymbalta needs to focus on maintaining and increasing that $2 billion dollar revenue Prozac has achieved over the past years, by building on the successful foundations Prozac has already established. It is important to develop an updated product that will undoubtedly outperform its competitors. Cymbalta might be a successful replacement because of its good efficacy or efficacy better than existing antidepressants, Cymbalta also has no apparent safety or toxicity issues, and its possibilities of meeting a previously unmet patient needs, exemplifies why Cymbalta has the potential to total higher record sales than even Prozac.

Anthropology As A Central Standard Of Human Studies

Anthropology is the investigation of mankind in all times and places. Anthropology contains four fields of subdisciplines: social humanities, linguistic humanities, prehistoric studies, and physical or natural humanities. In each of human sciences fields a few people improve connected humanities, which utilizes anthropological learning to take care of useful issues. Cultural anthropologists study people in term of their societies, the frequently ignorant measures by which social gathering work. Linguistic anthropology study human language and may manage the depiction of a dialect, with the historical backdrop of languages, or with how dialects are utilized as a part of specific social settings. Linguistic was my favorite category to†¦show more content†¦After the hands on work, specialists conduct research examination of unearthed remains or natural examples gathered in the field. A long ritual of considering the associations among different people, gives human sciences a h ypothetical structure to study. The study of scientific categorization, taxonomy, arranges living creatures into a progression of dynamically more comprehensive classifications on the evidence of inner and outside visual similarities. The principal framework to characterize living things was System Naturae. It was based on the foundation of similarities in body structure, body capacity, and cycle of development. This same system now takes a gander at attributions. For example, organic reactions of blood, protein structure, and the cosmetics of the hereditary material itself. Development is implied as far as four powers that influence the hereditary structures of population which include: mutation, genetic drift, gene flow, and natural selection. Alleles are altered types of a gene for a specified trait. The complete number of diverse alleles of genes offered to a population is known as a gene pool. The components of heredity, genes, are fragments of atoms of DNA, and the whole sequence groups of species. The human DNA gives the directions to the thousand of proteins that allow us to be alive and well. DNA atoms can create exact duplicates of themselves,